- ISBN13: 9780977784219
- Condition: New
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A interesting insider’s seem at the evolution of the Xbox 360 and Microsoft’s ambitious gamble to become a major pressure in the multi-billion dollar video gaming sector. Through in depth interviews and unprecedented entry, San Jose Mercury Information Technology and Gaming Author Dean Takahashi takes you behind the scenes as he reveals… The birth of the device as witnessed via the eyes of the Xbox 360 engineers who designed it… Blow-by-blow coverage of the heated inner debates as senior Microsoft executives battle to define the foreseeable future of the Xbox brand name… The strategic chess moves as Bill Gates, Steve Ballmer, and company just take danger after threat, making an attempt to outmaneuver their archrivals for the brass ring: dominance of the amazingly worthwhile video clip sport market… Sony, Nintendo, Digital Arts, the entire Microsoft Xbox 360 team, and the industry’s most celebrated video recreation developers — all of the main players are involved in this fascinating story.
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